1. Electric blankets and hot water bottles are so last season. Step forward Holiday Inn's PR stunt/remedy - a human bedwarmer.

Body-suited staffers will warm up your bed before you climb in. Spokeswoman Jane Bednall assures: 'Of course they jump out before you jump in.'

2. The Lady, a women's magazine edited by Boris Johnson's sister, Rachel, has hired Taylor Herring PR to promote its 126th year. The agency will attempt to double circulation figures and ensure The Lady 'reaffirms its rightful place as England's finest weekly'. A challenging brief then ...

3. Hampshire-based PR agency Remarkable Group sent Flack a press release about its fundraising efforts for Breast Cancer Campaign. Staff - and CEO Stephen Pomeroy's dog - dressed in pink for the day. The team 'fell slightly short of their hundreds of pounds target and raised a remarkable £40'. Pomeroy put a brave face on it: 'We really like to get behind worthy charitable causes.'

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