From prweek.com/uk: From our bloggers

SECOND ASSAULT ON SAT FAT

Neil Flash, 19 January

The Government is launching its second wave of campaigning to highlight the dangers of saturated fat in our diet. Why a 'second wave'? Well, it seems the original TV, radio and poster campaign simply wasn't motivational or direct enough. To fix this, the Foods Standard Agency has launched the 21-Day Sat Fat Challenge.

As you can't go through a day now without hearing about a new iPhone app, the FSA has developed its own ...

Despite my sarcasm, if it works, it will be extremely positive.

Cardiovascular disease is the UK's biggest killer, so if there are better ways to motivate people to cut down on saturates, that has to be a good thing.

UK BROADBAND TOO SLOW

Paul Armstrong, 18 January

We (the UK) just placed 26th in world broadband speeds ... and it's even more depressing when we get into mobile speeds. We have slower broadband than Switzerland, Sweden, Denmark, US (18th), Hong Kong (3rd) and South Korea (1st).

The pain doesn't stop there. So get your 50ps at the ready (that's what we'll be paying to upgrade all this per the Digital Britain plan).

BRAND NAMES A CHALLENGE

Matt Bourn, 15 January

The challenges of what a name should be remain tough in this increasingly branded world ...

Our hearts go out to the poor marketing team at Canada's History (formerly The Beaver), which has lost 90 years' worth of brand heritage this week, thanks to the evolution of language and search terms ...

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