Technology: The Week in Technology

Panasonic hires Lewis for pan-Euro account

Panasonic has handed Lewis PR the pan-European brief to promote its new imaging department. The campaign will span five markets, including the UK, and be co-ordinated from Lewis' offices in Paris. The campaign's focus will be on the development of the 'digital school' through its educational products.

MyJobGroup.co.uk, the regional jobsite network, has appointed Umpf to provide national PR support throughout the UK. The account was won following a three-way competitive pitch. MyJobGroup.co.uk has more than 300 local jobsites in the UK and is looking to expand further in 2010.

Profero, the digital marketing agency, has launched a specialist independent division to provide digital PR and social media expertise, called Yabber. The new business unit will be headed by former Mindshare head of SEO, digital PR and social media Carolyn Watt.

The Science Museum has appointed digital and social media agency Nonsense to promote two key exhibitions in 2010. Nonsense won the account after a competitive four-way pitch. The agency will provide online marketing, social media management and digital PR, with a view to developing a partnership with the national Museum of Science and Industry.

Publicasity has appointed Roberto Boella as its first social media PR director. Formerly at 3 Monkeys, Boella left the agency after only three months to join the five-strong team at Publicasity digital division Digicasity. Boella has eight years' PR experience.

Coca-Cola has issued its staff with a guide to using social media as it moves away from traditional campaign sites to adopt platforms such as Facebook and YouTube.

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