Hit or miss? Blair poised for comeback to boost general election campaign

Back to Blair

As Gordon Brown sets out to woo the middle classes, could Tony Blair be recalled to play a role in the general election campaign? The Sunday Times reported that the former PM would make 'a temporary return to domestic politics to help fight the Conservatives'. Following up the story, the Financial Times said the move would be a 'political gamble' owing to Blair's role in the 2003 invasion of Iraq and its aftermath.

HOW I SEE IT - Darren Murphy, MD, global services to government, APCO Worldwide (and ex-Blair aide)

There's no doubt Tony Blair - still Britain's best political communicator - would help Labour's election campaign.

He remains the most persuasive voice for New Labour and the most effective vehicle for extending the party's appeal to include traditional heartland supporters and beyond.

Blair is capable of touching the parts other Labour politicians simply cannot reach. He does, after all, view New Labour's core vote as the whole country.

But the benefit of Blair's involvement will only be maximised if it is matched by a New Labour manifesto and a New Labour campaign.

The times we are in make this election more than ever about substance rather than style. Blair can help, but he can't win it or lose it for Labour. That's Brown's job.

HIT.

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