Fleishman-Hillard has picked up business from betting and gambling
firm Sisal to handle public affairs work and sponsorship PR. The account
is believed to worth around pounds 100,000 in fees. The agency, which is
headed by managing director Patrizia Antonicelli, was appointed without
a competitive pitch and will liaise particularly with the Italian
treasury and other government ministries. Sisal has lottery and horse
race betting interests.
Fleishman-Hillard has also recruited former merchant banker Gianluca
Winkler to work on financial PR accounts.