Frank PR to support SodaStream relaunch in the UK

SodaStream has called in Frank PR for the UK-wide relaunch of the iconic fizzy drinks maker.

Retro drinks maker: SodaStream
Retro drinks maker: SodaStream

The SodaStream machine, popularised in the 1970s and 80s with the tagline ‘get busy with the fizzy', is preparing to relaunch into the UK market during 2010.

Mark Wyatt, managing director of SodaStream UK, said: 'There's a deep fondness for SodaStream that has never really gone away so our focus will be to reignite this love for the Sodastream brand and encourage a whole new generation of drinkers. We are very pleased to have Frank as a partner in this campaign, a hugely talented agency with a real enthusiasm for our brand.'

Frank's involvement will be led by managing director Frankie Cory, who commented: ‘The buzz created so far has drawn a great response and we look forward to building on this strongly, in what will be one of the most exciting launches in food and drink this year.'


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in