International aircraft manufacturer Airbus hands Good Relations green PR brief

Good Relations has won a retained global brief with Airbus to support its work on a United Nations sustainability initiative.

International aircraft manufacturer: Airbus
International aircraft manufacturer: Airbus

The international aircraft manufacturer will call on the agency to support its commitment to The Green Wave initiative, a United Nations environment programme aimed at raising awareness of the loss of biodiversity.

The win follows a three-way pitch held in Toulouse France and centre on the management of a multimillion pound environmental campaign.

Airbus is looking to highlight the eco-efficient technologies it has produced to tackle global emissions and restate its commitment to sustainability and supporting the Green Wave initiative.

Rainer Ohler, Airbus' senior vice-president, public affairs and communications, said: ‘We selected Bell Pottinger Good Relations because its approach mirrors Airbus so well – a global company, with local and regional expertise, and teams made up of experts in their field that can be drawn together to provide the bespoke solutions we need.'

Good Relations' parent Bell Pottinger already advises Airbus and its owner EADS around public affairs in the UK. Good Relations will lead the business, supported by sister companies Bell Pottinger Business and Brand and Corporate Citizenship.

The account will be led by Good Relations director Richard Moss. Airbus' relationships with its existing PR agencies remain unaffected.


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