The Swiss government has badly dented the country’s reputation for
impartiality and neutrality through its mishandling of the Nazi gold
affair, according to survey of international PR consultancies.
The survey, conducted by agency network Pinnacle Worldwide earlier this
month, quizzed 60 directors worldwide on their reaction to the
government’s communications strategy.
Eighty per cent thought the government had failed to recognise early
enough the level of public concern surrounding the fate of gold and
other property owned by Jewish holocaust victims and deposited in Swiss
banks during the Second World War.
The survey also blamed Switzerland’s political system for the
government’s inability to deliver an adequate response to the affair.
Opponents to an official investigation into the fate of Jewish gold
could use Switzerland’s direct democracy laws to enforce a