The Netherlands’ PR consultancy association, the VPRA, has voted
itself out of existence as the first step towards forming a new
association more in tune with members’ needs.
At a meeting last Wednesday, a majority of the association’s 37 members
voted to wind up the organisation on 1 July and agreed to the formation
of a successor association.
Fredie van Loon, managing director of Harlon Corporate Communicatie and
president of the VPRA for the last 18 months, said that members had been
dissatisfied about the general direction of the association for the last
three or four years. In particular, she said, the VPRA accommodated too
broad a range of consultancies and offered a limited range of services
for members. ’The old organisation was a bit grey and dull and we were
afraid it would take us a long time to reform it so we decided to set up
something new,’ said van Loon. ’It is very refreshing to do something
A panel of three agency directors - Gerard Boulogne of Hollander van der
Mei, Ton de Roo from Van Hulzen PR and Wim Broekman of Broekman PR - has
been set up to draft proposals for the new body.
Van Loon said that the association, which has not yet been named, would
admit management consultancies as well as PR agencies and offer more
heavyweight meetings, seminars and conferences on business issues.