Sports shop Prism brought in to promote GT1 World Championship

Sports PR agency Prism has been hired to manage a global campaign for the soon-to-launch FIA GT1 World Championship.

Prism wins brief: GT1 World Championship
Prism wins brief: GT1 World Championship

The agency has been appointed by organisers SRO Motorsports Group to provide strategic counsel and PR via its global network.

The championship features iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati and Nissan.

The 2010 GT1 season features ten rounds on four continents starting with the opening race in Abu Dhabi on 17 April.

The championship is only the fourth fully FIA-sanctioned world motorsport series alongside Formula One, World Rally Championship and the World Touring Car Championship.


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