Diary: Getting ahead in PR

To get ahead in PR ... buy an old sausage factory, fill it with a fake tree, a giant Bakelite wireless, a floating steamboat and armchairs made from old Minis, then invite the Prince of Wales in for tea. ’I just rang up and asked,’ said Darren Adler, the cocky 28-year-old managing director of PR firm EMR. The Prince was apparently a true gent, joking with the scruffily dressed Adler: ’Did no one tell you about protocol?’ But he drew the line at posing with the tree, whispering: ’If the press take a picture they’ll say I was talking to it.’

To get ahead in PR ... buy an old sausage factory, fill it with a

fake tree, a giant Bakelite wireless, a floating steamboat and armchairs

made from old Minis, then invite the Prince of Wales in for tea. ’I just

rang up and asked,’ said Darren Adler, the cocky 28-year-old managing

director of PR firm EMR. The Prince was apparently a true gent, joking

with the scruffily dressed Adler: ’Did no one tell you about protocol?’

But he drew the line at posing with the tree, whispering: ’If the press

take a picture they’ll say I was talking to it.’



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