Diary: Two-Ten finds its cutting edge blunted by a timing glitch

One has to feel a certain sympathy for media services company Two-Ten Communications which mailed The Business Works with news of its contact management software Targeter Gold.

One has to feel a certain sympathy for media services company

Two-Ten Communications which mailed The Business Works with news of its

contact management software Targeter Gold.



The letter, which kicks off in large bold type with the question: ’Are

you sending today’s news to yesterday’s people?’, was mailed to Mike

Mansfield.



That’s the Mike Mansfield who, although far from being a yesterday man,

did leave the company three years ago.



When I spoke to a somewhat embarrassed Flora Hamilton, Two-Ten’s

marketing communications manager, she was at great pains to point out

that it was the firm’s marketing database that erred, not its media and

financial one.



And, as she so wisely says: ’Let the company with the 100 per cent

accurate database throw the first stone.’



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