One has to feel a certain sympathy for media services company
Two-Ten Communications which mailed The Business Works with news of its
contact management software Targeter Gold.
The letter, which kicks off in large bold type with the question: ’Are
you sending today’s news to yesterday’s people?’, was mailed to Mike
That’s the Mike Mansfield who, although far from being a yesterday man,
did leave the company three years ago.
When I spoke to a somewhat embarrassed Flora Hamilton, Two-Ten’s
marketing communications manager, she was at great pains to point out
that it was the firm’s marketing database that erred, not its media and
And, as she so wisely says: ’Let the company with the 100 per cent
accurate database throw the first stone.’