The agency pledges to enhance or replace in-house and outsourced PR teams, providing up to 50 per cent aggregate cost savings.
The consultancy has also launched two new PR products - Yellow Off-Piste and Yellow Insured. Yellow Off-Piste to provide one-off press releases, white papers, media introductory meetings and interviews, while Yellow Insured is to provide a situations-based PR policy for senior executives and companies.
Yellow Jersey aims to provided financial, corporate, broadcast & product PR, marketing communications and investor relations services, specialising in the retail, TMT, renewable, natural resources and financial services sectors.
Barretto has a 13-year career in the industry, having also previously served as chief operating officer at Bishopsgate Communications and a consultant at Maitland and Merlin.