Santander chooses Sidhu & Simon to promote Formula One sponsorships

Banking firm Santander has retained Sidhu & Simon Communications to promote its Formula One sponsorships in the UK.

Formula One sponsor: Santander
Formula One sponsor: Santander

The agency will be responsible for handling the PR support for Santander's ongoing sponsorship of the British Grand Prix in 2010. The bank first became title sponsor of the race in 2007.

As well as strengthening Santander's national awareness, the agency will also be responsible for sponsorship activation including PR, digital activity, promotional events, guest hospitality and fulfilment, and other brand activities in the lead-up to one of Britain's biggest annual sporting events.

Santander became a corporate partner of the Vodafone McLaren Mercedes F1 Team in 2007. Last year, the company extended its commitment to Formula One by adding to its existing sponsorship portfolio the Scuderia Ferrari F1 Team from 2010 to 2014.


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