Drinks company Bols International has hired Hill and Knowlton
Nederland to help relaunch its Blue Curacao brand. One of 23 liqueurs
produced by the company, Blue Curacao is to be renamed Bols Blue and
will be repositioned as a stand alone brand outside Bols’ Modern
Mixables range. H&K pitched against two other agencies for the business
and will initially target distributors and the trade press.