PR Europe: Amsterdam: H&K grabs Blue Curacao by Bols

Drinks company Bols International has hired Hill and Knowlton Nederland to help relaunch its Blue Curacao brand. One of 23 liqueurs produced by the company, Blue Curacao is to be renamed Bols Blue and will be repositioned as a stand alone brand outside Bols’ Modern Mixables range. H&K pitched against two other agencies for the business and will initially target distributors and the trade press.

Drinks company Bols International has hired Hill and Knowlton

Nederland to help relaunch its Blue Curacao brand. One of 23 liqueurs

produced by the company, Blue Curacao is to be renamed Bols Blue and

will be repositioned as a stand alone brand outside Bols’ Modern

Mixables range. H&K pitched against two other agencies for the business

and will initially target distributors and the trade press.



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