PR Europe: Hamburg: K&K lights up Lucky Strike

Kohtes and Klewes Porter Novelli is to launch a consumer PR campaign for Lucky Strike, the BAT-owned cigarette brand. The campaign will target the youth market of 18- to 30-year-olds and combine media relations with ’scene marketing’. The account will be led by Kerstin Molthan, who was formerly marketing publicity manager for German tobacco company Reemtsma.

Kohtes and Klewes Porter Novelli is to launch a consumer PR

campaign for Lucky Strike, the BAT-owned cigarette brand. The campaign

will target the youth market of 18- to 30-year-olds and combine media

relations with ’scene marketing’. The account will be led by Kerstin

Molthan, who was formerly marketing publicity manager for German tobacco

company Reemtsma.



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