GCI steers Barum in east Euro drive

Barum Continental, the Czech tyre manufacturer, has called on GCI Praha to get to grips with its public relations needs in eastern Europe.

Barum Continental, the Czech tyre manufacturer, has called on GCI

Praha to get to grips with its public relations needs in eastern

Europe.



The agency will run a consumer and business-to-business publicity drive

across eight countries: Czech Republic, Slovakia, Hungary, Slovenia,

Croatia, Yugoslavia, Rumania and Bulgaria.



Starting in March, work will concentrate on developing relationships

with the motor press in each country and positioning Barum Continental

as a quality tyre provider for cars, trucks, bicycles and agricultural

vehicles. The account will be co-ordinated and managed by Katerina

Koudelova, GCI’s executive director in Prague.



A joint venture with German tyre giant Continental, Barum has emerged as

one of the Czech Republic’s most successful companies. Sales jumped from

pounds 2.9 million to pounds 4.7 million last year and are likely to

increase as newly affluent Czechs and other east Europeans spend more on

cars and motor equipment.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in