Fidelity plans to woo conservative investors

Fund management house Fidelity Investments is searching for a Luxembourg-based director of communications to support its expansion into the European mutual funds market.

Fund management house Fidelity Investments is searching for a

Luxembourg-based director of communications to support its expansion

into the European mutual funds market.



Reporting to Paul Kafka, Fidelity’s UK-based executive director for

corporate communications, the new director will lead a team of three

staff with responsibility for PR in Germany, France, Switzerland,

Austria and Scandinavia.



Kafka explained that the post holder would partly replace former

associate director Elena Mendoza, who quit last year to work as a

freelance consultant.



Her role has been expanded to include liaison work with country

marketing managers and day to day relations with the financial media. An

appointment is expected later this spring.



Fidelity has made a concerted effort to wean cautious European investors

off traditional savings vehicles such as bank accounts and bonds.

Germany in particular - with its ageing population and expected changes

in legislation for private pension provision - is seen as a promising

market for unit trusts.



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