Scope Ketchum clients are to get a taste of the youth market with
the launch of a specialist unit to woo the younger consumer.
Branded under a separate name, the unit will focus on the agency’s drink
brands including Carlsberg, Tetley’s Bitter and Beefeater Gin. Chris
Wood, a Scope Ketchum employee of four years, will head the
To support Wood, the agency has hired Nadia Gabbie from the youth
marketing company Revolver as account director. It has also recruited
Dave Robinson from Holmes and Marchant Counsel as account manager.
The new division is designed to complement Scope Ketchum’s mainstream
consumer practice group. It specialises in FMCG brands such as Pedigree
Chum, Whiskas and Uncle Ben’s.