Petrol driven Jet flies into forecourt shops

Jet, the UK’s fifth largest petrol station chain, is pumping pounds 200,000 into a new sponsorship and public relations drive to position itself as a ’serious retailer’.

Jet, the UK’s fifth largest petrol station chain, is pumping pounds

200,000 into a new sponsorship and public relations drive to position

itself as a ’serious retailer’.



Birmingham-based RTA Public Relations will run the programme, having

beaten Barkers, Le Fevre and Seal Public Relations in a pre-Christmas

pitch.



The company has been briefed to execute a widescale consumer campaign

publicising Jet’s move into the convenience store market.



The company - the first to create forecourt shops in the early 1980s -

is moving further into the market with a programme called New

Generation.



Changes include the installation of in-house bakeries, post offices and

dry cleaners and the opening of a 600 sq ft store in Walsall.



RTA will also talk to Jet employees and a wide range of trade media to

advertise the changes to existing and potential suppliers.



Jackie Sykes, public relations manager for Jet, said RTA will help to

promote the company as a ’retailer which sells petrol rather than petrol

stations which happen to have shops’. Jet will be RTA PR’s largest

account win to date.



The company is part of RTA Advertising. Aside from Jet its staff of five

work for Continental’s tyre service Hi-Q, NFU Mutual and the Blue Cross

Animal Charity.



Jet, owned by the oil giant Conoco, was launched in the early 1950s and

now has around 700 stations in the UK. It also operates under the Jiffy

name. Its main competitors are Elf, Total and Fina.



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