Jet, the UK’s fifth largest petrol station chain, is pumping pounds
200,000 into a new sponsorship and public relations drive to position
itself as a ’serious retailer’.
Birmingham-based RTA Public Relations will run the programme, having
beaten Barkers, Le Fevre and Seal Public Relations in a pre-Christmas
The company has been briefed to execute a widescale consumer campaign
publicising Jet’s move into the convenience store market.
The company - the first to create forecourt shops in the early 1980s -
is moving further into the market with a programme called New
Changes include the installation of in-house bakeries, post offices and
dry cleaners and the opening of a 600 sq ft store in Walsall.
RTA will also talk to Jet employees and a wide range of trade media to
advertise the changes to existing and potential suppliers.
Jackie Sykes, public relations manager for Jet, said RTA will help to
promote the company as a ’retailer which sells petrol rather than petrol
stations which happen to have shops’. Jet will be RTA PR’s largest
account win to date.
The company is part of RTA Advertising. Aside from Jet its staff of five
work for Continental’s tyre service Hi-Q, NFU Mutual and the Blue Cross
Jet, owned by the oil giant Conoco, was launched in the early 1950s and
now has around 700 stations in the UK. It also operates under the Jiffy
name. Its main competitors are Elf, Total and Fina.