Ludgate Laud goes down, but Laud is not out of the game

Lobbying firm Ludgate Laud has ceased to exist following the conclusion of a demerger agreement with parent company Ludgate Communications (PR Week, 17 January).

Lobbying firm Ludgate Laud has ceased to exist following the

conclusion of a demerger agreement with parent company Ludgate

Communications (PR Week, 17 January).



Ludgate decided to pull out of the venture last year and moved many of

the staff and accounts into a revamped public affairs operation based at

its Charterhouse Street offices in the City (PR Week, 10 January).



Meanwhile, former managing director Derek Laud continued to operate from

Ludgate Laud’s premises in Dean’s Yard, Westminster.



However, following the conclusion of negotiations this has been closed

down and the remaining six staff made redundant.



Laud himself has been keeping a low profile, although he has been active

politically in his role as the Conservative prospective parliamentary

candidate for Bernie Grant’s Tottenham constituency. It is understood he

is planning to start a new company next month, provisionally named

Public Policy Consultants, working from the now-empty Dean’s Yard

offices.



Of those Ludgate Laud clients which did not move to Ludgate in January,

two - the Association of Unit Trusts and Investment Funds and an unnamed

lobbying body for the French meat industry - have now done so. The Go

Ahead Group, the Association of Convenience Stores and the Save Barts

Campaign have all moved to Politics International. Others have decided

to do without a lobbying consultant.



NTL - which had used two agencies - said it would not be hiring a

replacement for Ludgate Laud. The Multiple Newsagent Association said

that it had decided not to appoint a new agency until after the general

election.



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