Lobbying firm Ludgate Laud has ceased to exist following the
conclusion of a demerger agreement with parent company Ludgate
Communications (PR Week, 17 January).
Ludgate decided to pull out of the venture last year and moved many of
the staff and accounts into a revamped public affairs operation based at
its Charterhouse Street offices in the City (PR Week, 10 January).
Meanwhile, former managing director Derek Laud continued to operate from
Ludgate Laud’s premises in Dean’s Yard, Westminster.
However, following the conclusion of negotiations this has been closed
down and the remaining six staff made redundant.
Laud himself has been keeping a low profile, although he has been active
politically in his role as the Conservative prospective parliamentary
candidate for Bernie Grant’s Tottenham constituency. It is understood he
is planning to start a new company next month, provisionally named
Public Policy Consultants, working from the now-empty Dean’s Yard
Of those Ludgate Laud clients which did not move to Ludgate in January,
two - the Association of Unit Trusts and Investment Funds and an unnamed
lobbying body for the French meat industry - have now done so. The Go
Ahead Group, the Association of Convenience Stores and the Save Barts
Campaign have all moved to Politics International. Others have decided
to do without a lobbying consultant.
NTL - which had used two agencies - said it would not be hiring a
replacement for Ludgate Laud. The Multiple Newsagent Association said
that it had decided not to appoint a new agency until after the general