GCI London is eyeing the hi-tech PR market following its
appointment of a senior specialist to run a dedicated information
The company has poached 31-year-old Caroline Randle from hi-tech
marketing outfit Fox Parrack Fox to head its new division.
Randle, who joined this week, managed the PR arm of the advertising and
design company and has worked for such top names as Fujitsu, Kodak and
At GCI she will lend her hi-tech knowledge to the company’s three
existing clients: US cable firm TCI, Swedish training supplier
SoftVision and games software manufacturer Psygnosis. GCI is also
pitching for three hi-tech accounts to be managed by Randle.
GCI chief executive Adrian Wheeler will assist Randle along with an
account executive while she looks for a full time account manager.
Wheeler wants hi-tech to match the size of GCI’s healthcare
Healthcare, launched last year, now has a fee income of almost pounds