The Croatian Tourst Board picks start-up agency JPR to attract visitors

The Croatian Tourist Board has appointed JPR to handle consumer and trade PR in the UK and Ireland after a five-way pitch.

JPR handed brief: Croatian Tourist Board
JPR handed brief: Croatian Tourist Board

Travel shop JPR is a new agency set up by former Charisma PR staffers Jemima Stiles and Jess Hilliard. They previously worked for seven years on the CNTB account while at Charisma, which closed down in December.

Hilliard said of the win: ‘In highlighting the growing choice offered to luxury-seekers through to a more budget-conscious traveller, we will continue to challenge preconceptions about Croatia. Our efforts will dovetail with those of traditional partners, build relationships with niche markets and target independent travellers to reach the broadest possible audience.'

Stiles moved on from Charisma PR in 2007 to establish a PR division of FirstLink Tourism Management, leading accounts for Seychelles Tourist Office and Air Seychelles.  Hilliard left her post as assistant director of Charisma PR after five years when the company closed.

The account is worth a five-figure sum and the contract is signed until December 2010.






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