The Local Government Association is trawling for agency support and
gearing up its PR team in preparation for its launch on 1 April.
LGA’s head of press and PR, Rosa Van der Meersch says she is looking for
ideas for a major PR push to coincide with the LGA’s inaugural
conference in July.
This will be preceded by a ’launch week’ starting 24 March, that will
reveal the findings of new MORI research on attitudes to local
The association has also been building its in-house team and last week
appointed two senior PR staff.
Mark Oakes, currently media relations manager for the Association of
County Councils, has been named as chief press officer. Michael Baker,
publications manager at the ACC, has been made corporate communications
manager with responsibility for developing LGA publications and internal
Earlier this month the LGA also appointed Jim Duvall and Damien Welfare
as head of information services, and head of government relations and
public affairs respectively. Duvall and Welfare join Van der Meersch and
head of conferences and events Phil Reader to complete the senior
management team that reports to Carol Grant, the LGA’s director of
communications and public affairs.