Ogden quits H&K for in-house role at UBS

Alan Ogden, deputy chairman of Hill and Knowlton and one of the agency’s most senior financial PR experts, is moving in-house to the investment bank UBS.

Alan Ogden, deputy chairman of Hill and Knowlton and one of the

agency’s most senior financial PR experts, is moving in-house to the

investment bank UBS.



Ogden, 48, joins the bank’s 15-strong European corporate communications

team as executive director in March. He is one of four senior staff

reporting to managing director, Lisa Spiro. The others are: Simon

Pincombe, director of media relations; Brian Offen, European advertising

and marketing director and Kim Kennedy, editor of Fast Forward and head

of new media.



His hiring follows the departure from UBS last month of former Daily

Telegraph diarist turned PR-man Damien McCrystal, who is now working at

Lanica Trust. However, the bank stressed that the two moves were not

connected.



Ogden’s specific role at UBS is strategic planning, on which he will

work closely with other UBS offices outside the UK. An acknowledged

expert on the former Soviet Union and Eastern Europe, he played a key

role in developing H&K’s plans to open an office in Moscow and is

expected to have a similar focus at UBS.



The appointment follows a re-organisation at UBS in which management

responsibility for the whole of the Europe, Middle East and Africa

region was moved from Zurich to London.



Ogden said working in-house was becoming increasingly exciting as

technological advances made it possible to do a lot more of the work

previously contracted out to an agency.



The move spells the end of H&K’s work for UBS, which Ogden has handled

personally since 1990.



Ogden joined H&K in 1988 from Charles Barker City where he had been

deputy chief executive since 1986. Along with his work in the former

Soviet Union, he handled a handful of accounts such as The Czech

Insurance Company and the Vestey Group.



Paul Taaffe, president of H&K Europe, Middle East and Africa, said

Ogden’s role as deputy chairman had been ’built around him,’ and would

now be reviewed. Ogden was, said Taaffe, ’irreplaceable’.



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