Alan Ogden, deputy chairman of Hill and Knowlton and one of the
agency’s most senior financial PR experts, is moving in-house to the
investment bank UBS.
Ogden, 48, joins the bank’s 15-strong European corporate communications
team as executive director in March. He is one of four senior staff
reporting to managing director, Lisa Spiro. The others are: Simon
Pincombe, director of media relations; Brian Offen, European advertising
and marketing director and Kim Kennedy, editor of Fast Forward and head
of new media.
His hiring follows the departure from UBS last month of former Daily
Telegraph diarist turned PR-man Damien McCrystal, who is now working at
Lanica Trust. However, the bank stressed that the two moves were not
Ogden’s specific role at UBS is strategic planning, on which he will
work closely with other UBS offices outside the UK. An acknowledged
expert on the former Soviet Union and Eastern Europe, he played a key
role in developing H&K’s plans to open an office in Moscow and is
expected to have a similar focus at UBS.
The appointment follows a re-organisation at UBS in which management
responsibility for the whole of the Europe, Middle East and Africa
region was moved from Zurich to London.
Ogden said working in-house was becoming increasingly exciting as
technological advances made it possible to do a lot more of the work
previously contracted out to an agency.
The move spells the end of H&K’s work for UBS, which Ogden has handled
personally since 1990.
Ogden joined H&K in 1988 from Charles Barker City where he had been
deputy chief executive since 1986. Along with his work in the former
Soviet Union, he handled a handful of accounts such as The Czech
Insurance Company and the Vestey Group.
Paul Taaffe, president of H&K Europe, Middle East and Africa, said
Ogden’s role as deputy chairman had been ’built around him,’ and would
now be reviewed. Ogden was, said Taaffe, ’irreplaceable’.