Malpass leaves Rhone for top PR post at Bass

Philip Malpass, Rhone-Poulenc head of UK communications and PR, is leaving to take the top public relations job at Bass Brewers.

Philip Malpass, Rhone-Poulenc head of UK communications and PR, is

leaving to take the top public relations job at Bass Brewers.



He replaces Ian Morris who quit last year to become head of external

affairs at the telecoms company Ionica. (PR Week, 11 October).



Malpass pipped three other shortlisted candidates to the estimated

pounds 120,000 salary post including Bass’ communications manager Lesley

Allman.



He reports to Iain Napier, chief executive of Bass Brewers, maker of

Hooper’s Hooch, Carling Black Label, Tennent’s and Caffrey’s Irish

Ale.



Malpass joined Rhone-Poulenc, the chemicals-to-pharmaceutical group, in

1989 when it acquired RTZ Chemicals. He was working at RTZ as group

editor and PR manager.



In 1990 he landed the top PR job at Rhone-Poulenc, heading internal,

external communications. He also took on crisis and issues management

for the company, which owns the pharmaceutical firm Rhone-Poulenc

Rorer.



Malpass starts work at Bass on 1 April at the head of a communications

team of nine. Among them will be Allman (although she is now planning to

take maternity leave a few weeks after Malpass arrives), brand PR

manager Jane Sabini and internal affairs chief Mike Maryon.



One of Malpass’ tasks will be to handle the company’s response to the

findings of the Monopolies and Mergers Commission, which is

investigating Bass’ pounds 200 million takeover of rival

Carlsberg-Tetley.



Bass Brewers is the brewing division of Bass PLC. The

Burton-on-Trent-based firm recorded an operating profit of pounds 157

million in 1995/6.



Rhone-Poulenc has not yet found a replacement for Malpass and is

considering an internal re-organisation of its communications division

before making any decisions.



Aside from over-the-counter and pharmaceutical drugs, Rhone-Poulenc

produces fibres and polymers, agrochemicals, insecticides and

engineering plastics.



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