This month, Surrey-based PR and sports sponsorship agency Craigie
Taylor started work for a new client, footwear and clothing company
Rockport.
The agency is supporting Rockport’s current advertising campaign, which
features former Scottish rugby international Gavin Hastings.
Hastings is one of four celebrities appearing in the national
advertising campaign publicising Rockport’s spring/ summer 1999
collection.
Hastings seems to be very comfortable changing his game. First a rugby
legend, now a model. And Hastings has a third string to his bow.
Quite by coincidence, he also happens to head Craigie Taylors’
Edinburgh-based sister agency Craigie Hastings, launched in May this
year.
Vicky Stacey, who is heading the Rockport account at Craigie Taylor, is
at pains to point out there is no link between their winning the client
and Hastings’ two year-old relationship with Rockport. And Craigie
Hastings staff will not be working on the account.
’It’s an amazing coincidence. I have, through various sailing events,
worked alongside Rockport for several years and have got to know the
company,’ said Stacey.
