PR Week launches in the US: This week the voice of the UK PR industry adopted an international accent with the launch of a US sister title. Stephanie France investigates its birth

This month witnessed a landmark in the history of PR Week, with the dollars 6 million launch of a US sister title. When PR Week was first published in 1984, such an eventuality seemed unimaginable. But that was before the magazine had grown to become the leading PR title in both the UK and continental Europe. The US launch is the next logical step in its global expansion.

by STEPHANIE FRANCE

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