Platform: Why it pays to listen to the voice of experience - Employers need to look beyond the superficial criteria of age and recognise the value of experienced PR people, says Clive Burton

Where have all the good jobs gone? Senior PR practitioners know the answer: to younger people. ’Committed’ ’dynamic’, ’entrepreneurial’ younger people. To job seekers of 40 and over such code words in advertisements mean only that they need not apply. If they do, their CVs will be among the first to be relegated to the wastebin - along with any remaining career aspirations they may still nurture.