Platform: Why it pays to listen to the voice of experience - Employers need to look beyond the superficial criteria of age and recognise the value of experienced PR people, says Clive Burton
Where have all the good jobs gone? Senior PR practitioners know the
answer: to younger people. ’Committed’ ’dynamic’, ’entrepreneurial’
younger people. To job seekers of 40 and over such code words in
advertisements mean only that they need not apply. If they do, their CVs
will be among the first to be relegated to the wastebin - along with any
remaining career aspirations they may still nurture.