Opinion: From our Readers - These blanket emails give little comfort

On 5 January a post on my blog, entitled 'A year of journalism and deleting emails', went viral.

In the ensuing furore a couple of people wrote thoughtful blogs on subjects such as mass emailing and relevance, agreeing with my basic argument while pointing out that the naming of individuals (there was no 'shaming' intended, particularly of those starting their careers) was unfair. I regret doing that and wish to apologise for it.

I removed the post for those reasons, but also because the comments quickly turned into a much broader row about how PR and journalism interrelate. I'm not in a position to adjudicate, though it does strike me that there is an opportunity for the PR industry to learn from this.

A number of people - the company MDs in some cases - wrote to me recognising the issue and apologising for the problems I had been having with excess email. The most interesting tweets and comments were those from PR people agreeing with my argument. My original point - that blanket emailing alienates everyone involved - evidently remains relevant.

- Kevin Braddock, contributing editor, GQ Magazine.

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