Hit or Miss: Freud's 'liberal' voice may have hit the right button with Ailes rant

Outfoxed Freud Communications founder Matthew Freud took the media world by surprise this week by laying into Fox News president Roger Ailes.

Rupert Murdoch's son-in-law told the New York Times: 'I am by no means alone within the family or the company in being ashamed and sickened by Ailes' horrendous and sustained disregard of ... journalistic standards.' Murdoch's News Corp insisted Freud's opinions were entirely his own.

How I see it

- Trevor Morris, Visiting professor of PR, University of Westminster

It is usually a bad idea for PR people to lash out publicly at media organisations, as few PR people can choose the media they want to deal with, but Matthew Freud is not just any PR person. Freud must have had a reason to attack the boss of his father-in-law's cash cow - the argument that he had a sudden attack of acute candour simply isn't credible.

His motivation was either part of a move to oust Ailes, or was designed to position himself as a serious political player and not just a PR man - or just possibly both.

Either way, the usually circumspect Freud has made himself more interesting and pressed a 'liberal' media hot button. Meanwhile, Fox fans will be unmoved. The unanswered question is how, if at all, it will affect relations with the father-in-law? A hit ... probably. HIT

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