Apco Worldwide launches global political practice led by Darren Murphy

Apco Worldwide has launched a consultancy unit focusing on international political strategy, featuring a range of senior political figures from around the world.

New political practice chief: Darren Murphy
New political practice chief: Darren Murphy

Global Political Strategies (GPS) is headed by the agency's London-based MD for global services to government, Darren Murphy.

The unit will offer consultancy services supporting business, governments and NGOs on geopolitics, global economics and new market opportunities. It is co-chaired by former US national security adviser Tony Lake, and Carlos Gutierrez, former secretary of the US Department of Commerce.

The founding group of GPS consultants features a string of well-known names, including former Ghana president John Kufuor and former Poland president Aleksander Kwasniewski. Other key figures are Jonathan Powell, who previously acted as chief of staff to Tony Blair, and former Indian foreign secretary Lalit Mansingh.

‘We believe we have created a council of elders with a level of international experience that when pooled forms a private embassy or private diplomatic-type service to businesses and other organisations,' said Murphy.

Murphy noted that the GPS consultants would be ‘genuinely available when we get assignments that draw on their specialist skills'.

Murphy identified a number of areas where the new unit could provide key strategic advice, including supporting governments in communicating defence and security issues or public sector reform and helping businesses and other organisations understand the growth of the G20 as an international institution.

‘Most high-level strategic consultancies are based in Washington, but we believe it is vital to have a truly global consultancy that draws on experiences beyond a US-centric view of the world,' he said.

GPS is headquartered jointly in Washington DC and London.

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