Publicasity snatches social media consultant Roberto Boella from 3 Monkeys

Publicasity has appointed Roberto Boella as its first social media PR director.

Newly appointed: Roberto Boella
Newly appointed: Roberto Boella

The former 3 Monkeys consultant brings eight years' PR experience to the agency, where he will work as part of the five-strong digital division, Digicasity. Boella left his position as account director at 3 Monkeys after only three months.

Boella said: 'As the importance of social media continues to grow and impact on brands' marketing activities, it is essential for agencies to offer full digital integration across their PR campaigns.'

Prior to working at 3 Monkeys, Boella worked at online PR agency Immediate Future.

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