Penrose Financial has landed a contract to conduct a European
communications audit for international rating agency Standard and Poor’s
Penrose, which was founded this year by four former directors of
Ludgate, won the five-figure account two weeks ago.
S&P, one of the world’s largest rating agencies, conducts research which
evaluates a company or country’s ability to repay its debt. Penrose also
handles S&P’s fund research contract.
The audit, which is likely to last three to four months, will initially
focus on the UK, French and German markets and will be aimed at putting
in place a communications strategy across Europe. The next stage will
focus on the Swedish, Spanish and Italian markets.
Penrose partner Andrew Nicolls said: ’We will be using the findings of
the review to develop a PR strategy to build on S&P’s leading position
in Europe and assist with their expansion into new European