Brunswick and FD top 2009 PR league table of agencies for M&A work

Brunswick and FD dominate the Mergermarket global league tables for PR advisers on mergers and acquisitions in 2009

Brunswick founder: Alan Parker
Brunswick founder: Alan Parker

Brunswick once again topped the global M&A by value league table, with a total of 106 deals worth US$321.7bn (£199.7bn).

Brunswick was boosted by its work on Pfizer's US$63.3bn takeover of Wyeth, the top deal of the year globally. The firm also tops the European, North American and Asia-Pacific value tables.

FD also had another strong year, remaining the most active adviser globally. The agency topped the global, European and Asia-Pacific league tables by deal volume.

Finsbury topped the UK list by value with a total of US$146.9bn and 48 deals. While FD was number one in the UK by volume with 67 deals with a value of US$36.2bn.

It also confirmed its place as the clear leader in the mid-market globally taking top place in the global, European and North American league tables, as well as the volume table in Asia-Pacific.

Mergermarket found that there was a 27 per cent drop in M&A activity which led to a tough year for smaller advisory firms. Fee income and revenues were sharply lower in 2009

PR agencies with ‘blue chip' clients fared better in difficult market conditions.

A pick-up in bid activity towards the back-end of 2009, including the T-Mobile/Orange UK joint venture and Kraft Food's bid for Cadbury, helped to spark a modest revival in fee-based activity.

There are signs that 2010 will be a better year for M&A than last year and IPO activity is also expected to pick-up in 2010.


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