The first US edition of PR Week hit newsstands this week carrying
exclusive research showing that PR is held in higher esteem than ever by
US corporate heads.
The pounds 3.75 million launch on 16 November is the first overseas
expansion by PR Week’s publisher Haymarket. The 40-page launch title is
being sold at newsstands across the US and has a circulation of
20,000.
Its front page featured an internet poll, conducted by Impulse Research
Group for PR Week, which shows that of 250 US company bosses
interviewed, 76 per cent believe PR is more important to their business
than five years ago.
PR Week publisher Stephen Farish said: ’We have had a very enthusiastic
reaction from both agencies and senior in-house PR people. Our editorial
mission is to champion the cause of PR as an essential management
discipline.’
Farish left London in September to set up the US operation with
editor-in-chief Adam Leyland, advertising director Julie Moore and
advertising manager Rupert Heseltine. The title now has 25 staff, based
on New York’s Fifth Avenue, with bureaux in Washington DC, San Francisco
and Chicago, plus correspondents in 16 other US cities.
- This week also saw the launch of a new international PR Week web site
covering both the UK and US titles. The web site can be found at
prweekuk.com.
Feature, p10.
