Cobblers and press events often go together, but rarely so happily as at
last week’s launch of Bally UK’s New Bond Street branch where one was
parked squarely in the front window.
The shoemaker, who’d apparently been flown over from Switzerland,
studiously hammered leather all night, undeterred by the champagne-
sipping accessories editors, Bally execs and bods from the shop’s agency
Manning Selvage and Lee.
Another highlight of the bash, part of a world-wide marketing effort to
liven-up the 145-year-old chain’s rather staid image, was, appropriately
enough, an auction of celebrities’ shoes. The lots, attained by the
sterling begging of student and MS&L temp Jamie Wynne-Morgan - son of a
certain David Wynne-Morgan, chairman of WMC Communications - raised a
stonking pounds 3,020 for charity.
However, I fear the bids, which came mainly from Bally top brass,
revealed a potential flaw in the youthful credentials of those behind
the new marketing drive.
Some shoes that graced the feet of veteran rocker Elton Rock fetched a
whopping pounds 1,200, whereas a pair from the wardrobe of Blur
frontman, and new lad, Damon Albarn did not raise a single bean.
But no doubt, Jackie Elliot, MS&L’s normally groovy managing director,
was joking when she answered my suggestion that Blur could do with some
PR with the telling reply: ‘Who?’
Edited by Rebecca Dowman