DIARY: Brothers at arms use the small screen to air their differences

Not to be outdone by the Gallaghers, PR chiefs have recently shown themselves to be a bit of a touchy bunch.

Not to be outdone by the Gallaghers, PR chiefs have recently shown

themselves to be a bit of a touchy bunch.



Last Friday, Stewart Prosser, head of corporate PR at the Royal Bank of

Scotland, was in the Big Breakfast studio when his brother, the show’s

new presenter Rick Adams, initiated a very public spat.



Telling viewers the Oasis split overshadowed a far more significant

fraternal split, the unsuspecting Prosser was hauled into an unrehearsed

chat about their years of ‘estrangement’ which ended with a touching

hug.



Prosser, whose previous flirtations with fame include a two-year stint

as trumpet player with the Style Council, assures me that he and Rick

are actually very good chums.



One can’t be so sure, however, about Michael Ricardo-Hall, of Ricardo-

Hall Carnegie PR, and his client - and friend - Justin Etzin, of posh

party organiser Capital VIP Promotions.



The two appeared this week on UK Living’s show about adversaries, Who’s

Sorry Now, squabbling furiously about the value of publicity, with

client Etzin actually saying if Michael didn’t ‘get a grip’ he’d have to

get a new PR agency.



Asked why he went on air, Ricardo-Hall tells me: ‘Justin was getting on

my nerves. He wanted press releases out at times that didn’t fit with my

strategy.’



Ricardo-Hall assures me, however, that, despite his client’s occasional

reluctance to take his advice, their TV act was actually pre-planned.

Except that is, when he made that remark about hiring a new agency.



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