Not to be outdone by the Gallaghers, PR chiefs have recently shown
themselves to be a bit of a touchy bunch.
Last Friday, Stewart Prosser, head of corporate PR at the Royal Bank of
Scotland, was in the Big Breakfast studio when his brother, the show’s
new presenter Rick Adams, initiated a very public spat.
Telling viewers the Oasis split overshadowed a far more significant
fraternal split, the unsuspecting Prosser was hauled into an unrehearsed
chat about their years of ‘estrangement’ which ended with a touching
Prosser, whose previous flirtations with fame include a two-year stint
as trumpet player with the Style Council, assures me that he and Rick
are actually very good chums.
One can’t be so sure, however, about Michael Ricardo-Hall, of Ricardo-
Hall Carnegie PR, and his client - and friend - Justin Etzin, of posh
party organiser Capital VIP Promotions.
The two appeared this week on UK Living’s show about adversaries, Who’s
Sorry Now, squabbling furiously about the value of publicity, with
client Etzin actually saying if Michael didn’t ‘get a grip’ he’d have to
get a new PR agency.
Asked why he went on air, Ricardo-Hall tells me: ‘Justin was getting on
my nerves. He wanted press releases out at times that didn’t fit with my
Ricardo-Hall assures me, however, that, despite his client’s occasional
reluctance to take his advice, their TV act was actually pre-planned.
Except that is, when he made that remark about hiring a new agency.