China expert James McGregor joins Apco

Veteran China specialist and former Ogilvy PR advisor James McGregor has joined Apco Worldwide as a senior counselor based in Beijing.

James McGregor
James McGregor

McGregor is author of the bestselling book One Billion Customers: Lessons from the Front Lines of Doing Business in China. He has also acted a senior advisor for Ogilvy PR China over recent years, via his research consultancy JL McGregor & Company.

McGregor has lived in China for more than 20 years, initially heading the Wall Street Journal's bureau in the country, before becoming CEO of Dow Jones China. He later acted as MD of a venture capital fund, and also served as chairman and governor of the American Chamber of Commerce in China.

'I am privileged to have the unique vantage point of being a journalist, a businessman and an active participant in public policy during my China career,' said McGregor in a statement. 'I look forward to using what I have learned to guide Apco's clients through the intricacies of doing business and achieving success in China.'



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