BondPR maps global expansion plan

BondPR International has inked a string of joint ventures as part of a plan to set up 10 new offices across the globe.

Tom Burgess
Tom Burgess

The agency, which recently won global lead duties for serviced office provider Regus' PR programme, has identified a number of local agencies which it will set up joint ventures with.

These include Argentina's Mazalan, Dubai's Active PR and Priority Consultants in Singapore. BondPR CEO Tom Burgess added that deals are also being finalised with individuals to cover Australia and Central and Eastern Europe.

The new entities will all be branded BondPR and will be headed by executives from the local partner. 'The aim is to offer one point of contact for the world or the region, so reducing the hassle of coordinating multiple agencies or managing separate campaigns at a country level,' said Burgess.

BondPR already possesses offices in, among others, the UK, France and the US. Other destinations where it is looking to set up regional hubs include Munich and Johannesburg.

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