NEWS: PR EUROPE

AMSTERDAM: Procter and Gamble hires GCI

AMSTERDAM: Procter and Gamble hires GCI



Hollander GCI has picked up five PR accounts from personal care and

detergent giant Procter and Gamble. They include three shampoo products

- Head and Shoulders, Wash and Go and Pantene -and two washing

detergents - Ariel and Vizier. As well as supporting product promotions

and relaunches, GCI will publicise endorsement partnerships between the

products, clothing companies and the Netherlands hairdressers’

institute.



BRUSSELS: ABC gets closer to EC issues



German PR agency ABC is to open its first foreign branch in the Belgian

capital. Starting in October, the new office will be headed by Doerte

Fouquet, a qualified lawyer who has handled assignments for ABC since

February. She will be assisted by a staff of four or five. Michael

Schroder, managing director of ABC Berlin, said the agency wanted to

improve its lobbying capability and win business from the European

Commission on single currency and social programmes. A wholly owned

subsidiary of Euro RSCG, ABC already has branches in Hamburg, Bonn,

Frankfurt and Dusseldorf as well as Berlin.



PARIS: F-H gets new internal comms head



Fleishman-Hillard Europe has appointed Nick Mobley as its first director

of internal communications and training. Based in Paris, Mobley will

advise international clients on the best way of communicating corporate

policy and changes to employees. A professional management consultant,

Mobley previously worked for management consultancy Kepner-Tregoe in the

US and Europe.



STOCKHOLM: Sun shines on H&K



Computer giant Sun Microsystems has hired Hill and Knowlton to manage PR

for its software division Sunsoft. Headed by agency director Michael

Westmark, the account team will promote Sunsoft’s Java programming

language and Solaris operating system through the trade and technical

press. Work will concentrate on Sweden but also involve ad hoc projects

across the Nordic region. Sweden is the second largest market in Europe

for IT products after the UK.



GENOA: Agencies vie for Van Dyck show



Italian agencies are lining up this month to pitch for the PR contract

to promote an international Van Dyck exhibition next year. Due to open

in March, the three month exhibition will bring together paintings by

the Flemish artist from collections around the world. The municipality

of Genoa, which is holding the pitches, is also keen to promote the city

as an international cultural centre. Shandwick, Barabino e Partners and

GCI Chiappe Bellodi are thought to be bidding for the business.



WIESBADEN: Fink and Fuchs wins EMC



Software vendor EMC Software has appointed hi-tech PR specialist Fink

und Fuchs as its retained agency in Germany. As well as producing

customer publications, Fink und Fuchs will handle media relations,

focusing on the trade and business press. Managing partner Stephan Fink

said the agency would help illustrate to businesses the benefits of EMC

technology in managing mass data.



edited by John-Pierre Joyce



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