NEWS: Infopress hooks up with US media group Delahaye

Infopress Communications, the UK media evaluation firm, has teamed up with US-based media analysis outfit The Delahaye Group.

Infopress Communications, the UK media evaluation firm, has teamed up

with US-based media analysis outfit The Delahaye Group.



The ‘strategic alliance’ signed last week is designed to offer an

integrated service to clients in Europe, Africa, North America, South

America and the Far East.



The Delahaye Group, based in Portsmouth, New-Hampshire, has a staff of

50 and a client list ranging from Procter and Gamble to Hewlett-Packard

and 3M.



The company, which moved its European office from Conde-sur-Marne, near

Paris, to Hastings in May, is a specialist in Internet measurement.



Infopress Communications will bring to the deal the use of its media

analysis and evaluation service IMPACT.



The alliance was agreed by Delahaye CEO Katherine Paine and Infopress

Communications managing director Dermot McKeone.



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