Infopress Communications, the UK media evaluation firm, has teamed up
with US-based media analysis outfit The Delahaye Group.
The ‘strategic alliance’ signed last week is designed to offer an
integrated service to clients in Europe, Africa, North America, South
America and the Far East.
The Delahaye Group, based in Portsmouth, New-Hampshire, has a staff of
50 and a client list ranging from Procter and Gamble to Hewlett-Packard
The company, which moved its European office from Conde-sur-Marne, near
Paris, to Hastings in May, is a specialist in Internet measurement.
Infopress Communications will bring to the deal the use of its media
analysis and evaluation service IMPACT.
The alliance was agreed by Delahaye CEO Katherine Paine and Infopress
Communications managing director Dermot McKeone.