Bank of America, the third biggest bank in the US, has parted company
with Fleishman-Hillard and hired Fishburn Hedges as its retained PR
Confirmed last week, the appointment follows a wholesale review of
public relations by the bank’s head of corporate communications for
Europe, Middle East and Africa, Susan Grice (PR Week 16 August). Dewe
Rogerson also pitched for the business.
Fleishman-Hillard handled corporate communications for Bank of America
for a year-and-a-half, focusing mainly on media relations for its
capital markets business. Recently the brief was expanded to cover
investment banking services.
Grice explained that the bank wanted an agency that could also manage
internal communications, public affairs assignments and sponsorship
initiatives. Fishburn Hedges, she said, offered the best combination of
expertise as well as substantial experience in the areas of banking,
financial services and regulation.
The agency, which worked for Continental Bank until its acquisition by
Bank of America at the end of 1994, has formed a three-member team to
work on the account under director Martin Winn. Reporting to Grice, the
agency starts work on 1 October.
Grice, who worked as a consultant at Fleishman-Hillard before her
appointment to Bank of America in March, said she regretted the split
with her old agency, but felt that Fishburn Hedges was the best agency
for the bank.