NEWS: Bank of America switches agency

Bank of America, the third biggest bank in the US, has parted company with Fleishman-Hillard and hired Fishburn Hedges as its retained PR adviser.

Bank of America, the third biggest bank in the US, has parted company

with Fleishman-Hillard and hired Fishburn Hedges as its retained PR

adviser.



Confirmed last week, the appointment follows a wholesale review of

public relations by the bank’s head of corporate communications for

Europe, Middle East and Africa, Susan Grice (PR Week 16 August). Dewe

Rogerson also pitched for the business.



Fleishman-Hillard handled corporate communications for Bank of America

for a year-and-a-half, focusing mainly on media relations for its

capital markets business. Recently the brief was expanded to cover

investment banking services.



Grice explained that the bank wanted an agency that could also manage

internal communications, public affairs assignments and sponsorship

initiatives. Fishburn Hedges, she said, offered the best combination of

expertise as well as substantial experience in the areas of banking,

financial services and regulation.



The agency, which worked for Continental Bank until its acquisition by

Bank of America at the end of 1994, has formed a three-member team to

work on the account under director Martin Winn. Reporting to Grice, the

agency starts work on 1 October.



Grice, who worked as a consultant at Fleishman-Hillard before her

appointment to Bank of America in March, said she regretted the split

with her old agency, but felt that Fishburn Hedges was the best agency

for the bank.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in