Informix Software, the data management giant, has ended its pounds
150,000 fee PR contract with Band and Brown Communications just five
months after the agency snatched the business from A Plus.
Band and Brown was originally hired by Informix in April in an effort by
the company to boost its profile among potential corporate users and
move away from the purely technical aspects of its database products.
Informix has now appointed Firefly, which earlier pitched against Band
and Brown, A Plus, and Banner PR.
Nick Band, Band and Brown’s chief executive explained that both agency
and client had mutually agreed to part company in the light of a
potential conflict of interest.
Another client, he continued, was planning to offer a new service in the
future and the communications approach which Band and Brown intended to
adopt threatened to resemble the strategy adopted for Informix.
Band said there had been no dispute with Informix over the agency’s
performance. ‘As far as we are concerned we did a good job for them but
unfortunately we had to end the relationship,’ he said.
Firefly, which lost its account with Informix rival Oracle last year,
will handle a wide ranging brief embracing technical business-to-
business support and corporate profile raising.
‘The campaigns will be very high end, focusing on the technology and
stretching to boardroom level and vertical markets which want tailored
information without the jargon,’ said Firefly managing director Claire