NEWS: Firefly wins Informix from Band and Brown

Informix Software, the data management giant, has ended its pounds 150,000 fee PR contract with Band and Brown Communications just five months after the agency snatched the business from A Plus.

Informix Software, the data management giant, has ended its pounds

150,000 fee PR contract with Band and Brown Communications just five

months after the agency snatched the business from A Plus.



Band and Brown was originally hired by Informix in April in an effort by

the company to boost its profile among potential corporate users and

move away from the purely technical aspects of its database products.



Informix has now appointed Firefly, which earlier pitched against Band

and Brown, A Plus, and Banner PR.



Nick Band, Band and Brown’s chief executive explained that both agency

and client had mutually agreed to part company in the light of a

potential conflict of interest.



Another client, he continued, was planning to offer a new service in the

future and the communications approach which Band and Brown intended to

adopt threatened to resemble the strategy adopted for Informix.



Band said there had been no dispute with Informix over the agency’s

performance. ‘As far as we are concerned we did a good job for them but

unfortunately we had to end the relationship,’ he said.



Firefly, which lost its account with Informix rival Oracle last year,

will handle a wide ranging brief embracing technical business-to-

business support and corporate profile raising.



‘The campaigns will be very high end, focusing on the technology and

stretching to boardroom level and vertical markets which want tailored

information without the jargon,’ said Firefly managing director Claire

Walker.



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