NEWS: Consolidated moves into Virgin movie territory

Virgin Cinemas, Richard Branson’s venture into the multiplex market, has signed up Consolidated Communications to assist with its nationwide launch programme.

Virgin Cinemas, Richard Branson’s venture into the multiplex market, has

signed up Consolidated Communications to assist with its nationwide

launch programme.



The contract is Consolidated’s third piece of Virgin business, having

advised The Virgin Group and Virgin Direct for two years.



The Soho-based integrated agency managed a two month project to launch

the first nine screen Virgin Cinema multiplex in Kent last month.



It has now been retained, without a formal pitch, to work with marketing

director Dave Facer on the launch of 18 multiplexes across the country

over the next 18 months.



Pre-launch activity will cover communications with property developers,

local communities and regional media.



Consolidated will also handle issues management and corporate PR and man

a permanent press office to handle all media enquiries.



Agency director Gail Melling commented on the win: ‘The cinema industry

is on the verge of a major growth explosion and Virgin Cinemas with be a

significant player in its future development.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in