NEWS: Pitney Bowes reviews PR after a decade of Pielle

Office equipment giant Pitney Bowes is poised to announce whether it will change PR agencies in the next few weeks, after a decade with Pielle.

Office equipment giant Pitney Bowes is poised to announce whether it

will change PR agencies in the next few weeks, after a decade with

Pielle.



The US-owned firm has seen several agencies - including Pielle - during

the last month, after rejecting an earlier tranche of five firms.



Elaine Carey, a Pitney Bowes marketing communications specialist, said

the company wanted a ‘medium-sized’ agency and was holding the review

because it felt its PR had become ‘ a little bit stale’.



Carey said Pitney Bowes rejected the first tranche of agencies, which

she declined to name, because ‘we didn’t like what we saw’.



Cathal Morrow, a Pielle senior account executive, said the agency was

confident about the review process.



‘We have a very good working relationship with Pitney Bowes and feel our

pitch presentation was impressive.



‘We have been working for the company for 10 years and it is now often

standard practice to hold a repitch after a set period of time,’ he

said.



Pitney Bowes has a 50 per cent stake in the UK franking machine market

and provides a range of other office machines and services.



The Pitney Bowes agency review is being headed by recently appointed

corporate communications manager Tony Dalton and acting marketing

manager Chris Emery.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in