NEWS: McLaughlin accepts new role at Philip Morris

Chris McLaughlin, a former BBC Enterprises PR director, has accepted a pounds 150,000 communications job with tobacco giant Philip Morris.

Chris McLaughlin, a former BBC Enterprises PR director, has accepted a

pounds 150,000 communications job with tobacco giant Philip Morris.



The post, believed to be that of public affairs director for Eastern

Europe, is based at Philip Morris’s European headquarters in Lausanne.



McLaughlin, who is currently acting as a consultant to TransWorld

International and as a freelance consultant for Larkspur Communications,

wouldn’t confirm the appointment but is thought to be taking up the post

in November.



The moves marks a change of direction for McLaughlin who is a veteran of

high-profile, if short-tenured, broadcasting communications roles. He

was PR director at BBC Enterprises in 1994 - a role that lasted less

than a year due to corporation restructuring; Carlton Television’s head

of press and publicity from 1992-1994; and head of corporate affairs at

British Satellite Broadcasting for two years until the company merged

with Sky. His CV also includes stints at Charles Barker PR and College

Hill.



The recruitment comes at a tough time for Philip Morris, which makes the

Marlboro brand. In the US, the tobacco market is reeling from successful

litigation against firms, restrictions on smoking in public places and a

recent White House-backed Food and Drug Administration ruling that

tobacco is an addictive drug.



The pressures are not confined to America, in the UK alone there are 300

legal cases pending against the tobacco industry.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in