South West Yorkshire poster campaign aims to end stigma about mental health problems

South West Yorkshire Partnership NHS Foundation Trust has launched a New Year poster campaign aimed at fighting the stigma surrounding people with mental health problems.

Targetting stigma: poster campaign
Targetting stigma: poster campaign

The trust provides specialist services to one million people in West Yorkshire, and is renewing its commitment to helping people with learning disabilities through the new campaign.

The designs were created and produced in-house by the trust's communications team.

Designs range from a scrabble board showing words like ‘bonkers', ‘loony' ‘schizo', ‘nutter' and ‘psycho', to a poster that lists famous names who have been affected by mental health issues and still achieved success.

There is also a poster that compares mental health to physical health and one that shows how people with learning disabilities can be discriminated against.

The trust has distributed the series of posters around its own NHS and social care premises, GP surgeries, health centres and A&E departments. It has also sent copies to local libraries, leisure centres, colleges and voluntary services.

Chief executive Steven Michael said of the campaign: 'Stigma can be extremely damaging, making it harder for people with mental health problems and/or learning disabilities to get the help they need, to recover and to live fulfilling lives. In fact, many people say that stigma is harder to deal with than the ill health itself. We hope that by displaying these posters in our local communities it will encourage people to think differently.'

He added: 'One in four people will experience a mental health problem and so lots of us, our friends, colleagues and families, may need to use mental health services in our lifetimes. Added to this there are around a million people in the UK who have a learning disability. It's therefore very important we challenge attitudes that make people feel like they have no value in our society.'


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