British accountancy software company QSP has hired A Plus group to
carry out an international corporate communications campaign across the
US, UK, Australia and New Zealand.
A Plus beat Edelman Worldwide and Dutch-based agency Huntskil Howard in
a competitive pitch to land the business which has an annual budget of
QSP did not have a retained corporate agency although it has worked with
Slough-based Moores Associates in the past. Ludgate Communications’ role
as QSP’s financial consultancy is unaffected by the appointment.
’It’s good to be working at a strategic level with a British company and
helping them develop internationally,’ said A Plus managing director
QSP, launched as Quality Software Products in the early 1980s, was
floated in 1993. It has an annual turnover above pounds 25 million and
employs about 500 staff. Qantas, BA, Barclays and Boots are among its
250 clients worldwide.