Chrysalis Radio has appointed Newcastle-based agency Northern
Profile to support its bid for the north east regional radio
The appointment signals a boost in business for consultancies in the
north of England from licence bidders seeking out PR agencies with local
knowledge in the area of their bid.
It is understood that other applicants for the north-east licence are
trawling PR companies in the area to represent their bids to help
influence key opinion-makers in the region.
The north-east licence is just one of three radio licences to be awarded
by the Radio Authority over the next year.
The others - in the north west and in Scotland - are also generating
business for local agencies.
North West Broadcasting - a joint venture between Motionsound and
multimedia giant Telstar - is bidding for the north-west regional FM
It has appointed a local PR agency, Stopforth Bright Anderson, in
Liverpool, to handle media relations and public affairs in the run up to
the bid in August.
Joe Dwek, chairman of North West Broadcasting, said:’We wanted someone
in the region who understands the region and who has a feel for the
local area to help us communicate key messages about our bid.’